Bcg Matrix Of Microsoft Company Background Information
Industries served Computer software, Electronics Geographic areas served Worldwide Headquarters U.S. Current CEO Satya Nadella Revenue $ 73.72 billion (2012) Profit $ 16.97 billion (2012) Employees 94,000 (2012) Main Competitors Apple Inc., Google Inc., Samsung Electronics Co., Ltd., International Business Machines Corporation and many others. Microsoft Corporation is one of the best-known software companies in the world. The corporate is famous for its Windows and Office software. In addition to software products the business manufactures and develops consumer electronics such as tablets and game system.
You can find more information about the business in its. • Brand loyalty. Over the years, Microsoft has been the leading OS and software provider, which resulted in more than 90% market share for PC OS. Most of us grew up using its easy to use OS, are familiar with it and will keep using it. Few other brands are capable to compete with Microsoft for this reason. Even open source OS, which are completely free and well suited to use for common user, find it hard to attract users. • Brand reputation.
Created by the Boston Consulting Group, the BCG matrix – also known as the Boston or growth-share matrix – provides a framework for analyzing products according to growth and market share. The BCG matrix has been used since 1968 to help companies gain insights on what products best help them capitalize on market-share growth opportunities.
According to Interbrand, Microsoft’s brand is the 5th most valuable brand in the world, valued at $ 57.8 billion. Forbes listed the corporate as the 7th most reputable business in the world. Brand reputation leads to higher sales and greater market share. • Easy to use software. Windows OS and Office software products are so popular not just because Microsoft has great monopolistic power, strong distribution channels and good brand reputation but also because its products are of great quality and really easy to use. • Strong distribution channels.
The company works with all the major computer hardware producers such as Lenovo, Dell, Toshiba and Samsung and major computer retailers to make sure computers would be sold with already pre-installed Windows software. The company also invested in Dell and Nokia to tighten its relationships with these companies.
• Robust financial performance. Microsoft grew its revenues by 20% from 2008 to 2012 and holds more than $63 billion of cash and cash equivalents that can be used for acquisitions and substantial investments into R&D. Microxp v0 82 experience isotonic solutions are used when. • Acquisition of Skype. With nearly 300 million users, Skype is a significant boost to Microsoft’s online presence and have a lot of potential in generating income from online advertising. • Poor acquisitions and investments. Few of Microsoft’s acquisitions were successful and brought not just revenues and products but new skills and competencies to the company.
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